Regardless of which option you choose, in the end, you will walk away with a living, actionable marketing plan you can use far into the future. Things do change over time, and there are sometimes surprise situations you need to pivot on. However, a good marketing plan can remain flexible enough to remain a valuable asset for years.
We all know how it is: don’t schedule it; it doesn’t get done. A marketing plan will give you a structure you can use to develop actionable items using focused strategies.
Selling your services or products without a marketing plan is like driving with your eyes closed. We all love a challenge, but there’s a time and place for everything. You might think you’re saving time or money by tackling this task yourself or, worse yet, skipping it altogether.