Onboarding - 1. General - Long Story Short Marketing - Pittsburgh, DC, Atlanta, Kalamazoo

Business Name (official and trading as/DBA)(Required)

Phone(Required)

Email(Required)

Marketing Coordinator Email Address(Required)

Your Business' Website Address

LinkedIn Profile Link

Facebook Page Link

Instagram Link

YouTube Link

TikTok Link

Twitter Link

General

How many products and/or services do you sell?

How do you suggest more services or products to your customers to buy or use?

Why do you do what you do?

What are the underlying motivations, reasons, and purposes for your business? Some other qualifying questions might help: What are your core values? What are your goals and aspirations? What are your biggest needs and desires? What influences your beliefs and behaviors? What are your habits and routines? What are your strengths and weaknesses? What are you proud of? What are you working on improving? What are your hopes and dreams for the future?

How do you explain what you do when you meet strangers?

Examples: Software engineer: "I help people build the websites and apps that they use every day." Teacher: "I help students learn and grow." Doctor: "I care for people and help them stay healthy." Nurse: "I provide care to people who are sick and injured." Social worker: "I help people who are struggling with difficult life challenges."

How do you explain what you do when talking with a potential customer or client?

Examples: Software engineer: "I help businesses build custom software solutions that meet their specific needs. My goal is to help them automate their workflows, improve their efficiency, and grow their bottom line." Teacher: "I help students develop the skills and knowledge they need to succeed in school and in life. My goal is to help them become lifelong learners and productive members of society." Doctor: "I diagnose and treat diseases and injuries. My goal is to help my patients get better and live healthy lives." Nurse: "I provide care to patients in hospitals, clinics, and other healthcare settings. My goal is to help them recover from illness or injury and maintain their health." Social worker: "I help people who are struggling with difficult life challenges. My goal is to help them improve their quality of life and overcome their challenges."

How many of your sales are new versus repeat?

What is each customer worth to your business in dollars ($)?

Customer Lifetime Value (CLV) is a crucial metric for businesses as it helps estimate the total revenue a company can expect to earn from a customer over their entire relationship. CLV = (Average Purchase Value × Average Purchase Frequency) × Average Customer Lifespan. This is more so for subscription-based companies like SaaS or E-commerce. But it's still helpful to answer for other business models.

What kind of marketing strategies have worked for you in the past?

What are the things you know you have to do?

Be honest with yourself about what you want to achieve. Consider your values and priorities. Think about the things that are most important to you. Talk to people who are already doing what you want to do. Set realistic goals. Break down your goals into smaller steps that manifest actionable items.

How many hours per week do you work on average?

How many hours do you spend on sales in your business?

How many hours do you spend on marketing in your business?

How many hours do you spend on product delivery in your business?

How many hours do you spend on team management and HR in your business?

How many hours do you spend on administration in your business?

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Onboarding – 1. General

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